Our Keyword Research Process
In order to select appropriate keywords, our keyword research process involves the following steps:
1. Based on the Industry specific keywords, the keywords provided by client in the questionnaire and popular keywords with competitors, we conduct an exhaustive keyword research.
We work on selecting keywords from two aspects: One - the client's recommendation of keywords and second (and mostly our main focus) - the actual search pattern.
Example: While carrying out Keyword research for a website selling speakers, we start with the most basic keyword, e.g. "speaker" or "audio" & extract lists of keywords (approx. 500 keywords for each main keyword we take up) that contain these terms. We then remove keywords which are not relevant to the website like “Professional Speaker for Entrepreneurship”.
2. In our next step, we select the most relevant keywords for the website which have good search volume (meaning the number of searches made for that keyword) and find out the competition for those keywords.
Then, based on client’s choice (whether they would be investing in Link popularity building or not), we select up to 100 most appropriate keywords for the website.
The 100 keywords are divided into the following five types of keywords:
•Long-Term Generic Keywords: Total of about 20 keywords (10 main keywords +10 plurals & other variations)
This would a list of searched for keywords that are very generic in nature but important for the business. All such keywords are very competitive and require support from link popularity for high rankings. You may or may not want to take link-building support for them, but they would be included in the optimization process. However, please don’t expect high rankings to be achieved for these keywords without link building support.
Example of such long-term generic keywords:
Speaker Selling Company: Speakers, Home theatre.
Website selling Health Products or medication: Online Pharmacy, Health supplements
Educational Programs: Online Education, Study Aboard.
•Primary Keywords: Total of about 30 keywords (15 main keywords +15 plurals & other variations)
This would be a list of all searched for keywords that the website would be primarily optimized for. Less generic in nature, these keywords also require less support from link building in order to rank high.
Examples:
Speaker Selling Company: Ceiling Speakers, Cabinet Speakers.
Website selling Health Products or medication: Protein health supplements.
Educational Programs: online distant post graduation.
•Focused Traffic Keywords: (15 main keywords +15 plurals & other variations)
This list of such searched for keywords would include all such keywords that bring targeted traffic to the website.
Examples:
Speaker Selling Company: Wireless Stereo Speakers, Fiberglass speaker boxes.
Website selling Health Products or medication: Canadian pharmacy online.
Educational Programs: Distant post graduation program Boston.
•High Potential Keywords: (10 main keywords +10 plurals & other variations)
List of all such searched for keywords that are very specific in nature and have very less competition.
Examples:
Speaker Selling Company: Pyle pasw15 stage speaker cabinet, 14 gauge speaker wire.
Website selling Health Products or medication: health bodybuilding supplements.
Educational Programs: Boston University Entrepreneurship degree.
•Misspellings
Many times, misspelled keywords have high search counts and also are a source of good traffic for websites. We would be researching and looking into any such high potential keywords which we may find.
Examples:
Hyperhydrosis (Correct spellings: Hyperhidrosis).
Louis vutton (Correct Spellings: Louis vuitton).
Pevy Speakers (Correct Spellings: Peavy Speakers).
Add-on Services:
Apart from the Basic SEO plan, we also offer additional services to customize individual requirements:
Additional Unique Keyword Phrase: $25
Additional Web Page Optimization: $25
Creative Content Writing: $100 per article
(600 – 800 words each article.
Includes page optimization)
Live Keyword Popularity Test: $50 + actual PPC expense
(Using Google AdWords campaign)
Dynamic site optimization: $200
(Additional time spent in preparing optimization
documents and coordination with your web developer)
Design or Programming Resources: $16 per man-hour
(if required)
Monthly SEO Maintenance Contract: $250 per month
The above terms are explained in detail below:
Additional Keyword Phrase:
Our Basic SEO Program includes optimization for 100 unique keyword phrases including plurals and variation of the final selected keyword. However, in case you would like to optimize your website for more unique keyword phrases, you may choose to do so at additional cost.
Additional Webpage:
The Basic SEO Program covers optimization of up to 15 webpages (static or dynamic) in a website. Apart from this, we prepare the 404-error page and creation of an optimized site-map page if none exists. If you would like to get more pages of your website optimized, you may specify additional number of webpages.
Creative Content Writing:
Apart from SEO copywriting (copy optimization) of your existing web pages, we also provide creative content writing services. We always encourage our clients to have a lot of content on their website to make it “search engine-philic”. Content may be in form of articles, additional information, product/service details etc.
Many times, websites do not have enough content on their webpages so as to accommodate all the keywords or the web pages do not have focused topics to fully utilize the keyword potential. In such a case, we recommend creation of highly informative article creation. Creative content writing includes article creation of about 700 words, focused on specific topics and keyword phrases. Our expert copywriters research your industry to prepare good content that not only help optimization for the search engines but also offers great reference content for the site visitors.
Static Site:
Since your website is static in nature, we can carry out the implementation of the optimized code on your website. We'll upload the optimized pages on a demo location on your server and only overwrite them on your website once you approve them. However, before making the changes live on your website, we would be take a backup of the existing pages before code replacement. Alternately, we can supply you with optimized pages and you can ask your web developer to replace them on your site.
Monthly SEO Maintenance Contract:
Search Engine Optimization is not a one-time solution. Search engine ranking is an ever-changing, dynamic environment. The prominent factors affecting site rank fluctuations are –
•More competing sites are launched on the net each day
•More competitors update their sites and optimize them better
•Search engine algorithms keep changing
•Search term keyword patterns keep changing
•Fresh content may be added to your site from time-to-time
We offer our monthly maintenance services to address the above issues. Our efforts are to sustain highly ranking pages and keywords, while re-working on keywords and pages, which are under-performing. Please ask for the full scope of our monthly maintenance services.
In order to select appropriate keywords, our keyword research process involves the following steps:
1. Based on the Industry specific keywords, the keywords provided by client in the questionnaire and popular keywords with competitors, we conduct an exhaustive keyword research.
We work on selecting keywords from two aspects: One - the client's recommendation of keywords and second (and mostly our main focus) - the actual search pattern.
Example: While carrying out Keyword research for a website selling speakers, we start with the most basic keyword, e.g. "speaker" or "audio" & extract lists of keywords (approx. 500 keywords for each main keyword we take up) that contain these terms. We then remove keywords which are not relevant to the website like “Professional Speaker for Entrepreneurship”.
2. In our next step, we select the most relevant keywords for the website which have good search volume (meaning the number of searches made for that keyword) and find out the competition for those keywords.
Then, based on client’s choice (whether they would be investing in Link popularity building or not), we select up to 100 most appropriate keywords for the website.
The 100 keywords are divided into the following five types of keywords:
•Long-Term Generic Keywords: Total of about 20 keywords (10 main keywords +10 plurals & other variations)
This would a list of searched for keywords that are very generic in nature but important for the business. All such keywords are very competitive and require support from link popularity for high rankings. You may or may not want to take link-building support for them, but they would be included in the optimization process. However, please don’t expect high rankings to be achieved for these keywords without link building support.
Example of such long-term generic keywords:
Speaker Selling Company: Speakers, Home theatre.
Website selling Health Products or medication: Online Pharmacy, Health supplements
Educational Programs: Online Education, Study Aboard.
•Primary Keywords: Total of about 30 keywords (15 main keywords +15 plurals & other variations)
This would be a list of all searched for keywords that the website would be primarily optimized for. Less generic in nature, these keywords also require less support from link building in order to rank high.
Examples:
Speaker Selling Company: Ceiling Speakers, Cabinet Speakers.
Website selling Health Products or medication: Protein health supplements.
Educational Programs: online distant post graduation.
•Focused Traffic Keywords: (15 main keywords +15 plurals & other variations)
This list of such searched for keywords would include all such keywords that bring targeted traffic to the website.
Examples:
Speaker Selling Company: Wireless Stereo Speakers, Fiberglass speaker boxes.
Website selling Health Products or medication: Canadian pharmacy online.
Educational Programs: Distant post graduation program Boston.
•High Potential Keywords: (10 main keywords +10 plurals & other variations)
List of all such searched for keywords that are very specific in nature and have very less competition.
Examples:
Speaker Selling Company: Pyle pasw15 stage speaker cabinet, 14 gauge speaker wire.
Website selling Health Products or medication: health bodybuilding supplements.
Educational Programs: Boston University Entrepreneurship degree.
•Misspellings
Many times, misspelled keywords have high search counts and also are a source of good traffic for websites. We would be researching and looking into any such high potential keywords which we may find.
Examples:
Hyperhydrosis (Correct spellings: Hyperhidrosis).
Louis vutton (Correct Spellings: Louis vuitton).
Pevy Speakers (Correct Spellings: Peavy Speakers).
Add-on Services:
Apart from the Basic SEO plan, we also offer additional services to customize individual requirements:
Additional Unique Keyword Phrase: $25
Additional Web Page Optimization: $25
Creative Content Writing: $100 per article
(600 – 800 words each article.
Includes page optimization)
Live Keyword Popularity Test: $50 + actual PPC expense
(Using Google AdWords campaign)
Dynamic site optimization: $200
(Additional time spent in preparing optimization
documents and coordination with your web developer)
Design or Programming Resources: $16 per man-hour
(if required)
Monthly SEO Maintenance Contract: $250 per month
The above terms are explained in detail below:
Additional Keyword Phrase:
Our Basic SEO Program includes optimization for 100 unique keyword phrases including plurals and variation of the final selected keyword. However, in case you would like to optimize your website for more unique keyword phrases, you may choose to do so at additional cost.
Additional Webpage:
The Basic SEO Program covers optimization of up to 15 webpages (static or dynamic) in a website. Apart from this, we prepare the 404-error page and creation of an optimized site-map page if none exists. If you would like to get more pages of your website optimized, you may specify additional number of webpages.
Creative Content Writing:
Apart from SEO copywriting (copy optimization) of your existing web pages, we also provide creative content writing services. We always encourage our clients to have a lot of content on their website to make it “search engine-philic”. Content may be in form of articles, additional information, product/service details etc.
Many times, websites do not have enough content on their webpages so as to accommodate all the keywords or the web pages do not have focused topics to fully utilize the keyword potential. In such a case, we recommend creation of highly informative article creation. Creative content writing includes article creation of about 700 words, focused on specific topics and keyword phrases. Our expert copywriters research your industry to prepare good content that not only help optimization for the search engines but also offers great reference content for the site visitors.
Static Site:
Since your website is static in nature, we can carry out the implementation of the optimized code on your website. We'll upload the optimized pages on a demo location on your server and only overwrite them on your website once you approve them. However, before making the changes live on your website, we would be take a backup of the existing pages before code replacement. Alternately, we can supply you with optimized pages and you can ask your web developer to replace them on your site.
Monthly SEO Maintenance Contract:
Search Engine Optimization is not a one-time solution. Search engine ranking is an ever-changing, dynamic environment. The prominent factors affecting site rank fluctuations are –
•More competing sites are launched on the net each day
•More competitors update their sites and optimize them better
•Search engine algorithms keep changing
•Search term keyword patterns keep changing
•Fresh content may be added to your site from time-to-time
We offer our monthly maintenance services to address the above issues. Our efforts are to sustain highly ranking pages and keywords, while re-working on keywords and pages, which are under-performing. Please ask for the full scope of our monthly maintenance services.
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